Coco5 vs Gatorade · Bay Area shelf head-to-head
Coco5 and Gatorade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineup
Coco5
Gatorade
16
brand power
56
4
products
73
2
categories
4
1
grocers
12
$2.49
avg price
$7.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco5▭ Gatorade
Distribution · 30% of score4·50
C
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco5
only Gatorade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco5 · Gatorade
