Cocomels vs Omnom · Bay Area shelf head-to-head
Cocomels and Omnom, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Omnom fields the deeper lineupOmnom sits further up the premium end
Cocomels
Omnom
10
brand power
12
3
products
6
1
categories
1
2
subcategories
2
5
grocers
5
$2.06
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocomels▭ Omnom
Distribution · 30% of score21·21
C
O
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocomels
no top category Omnom doesn’t also play in.
only Omnom
no top category Cocomels doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocomels · Omnom