Cocomels vs Recchiuti · Bay Area shelf head-to-head
Cocomels and Recchiuti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recchiuti carries more Brand PowerRecchiuti fields the deeper lineupRecchiuti sits further up the premium end
Cocomels
Recchiuti
10
brand power
34
3
products
14
1
categories
3
2
subcategories
4
5
grocers
5
$2.06
price per oz
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocomels▭ Recchiuti
Distribution · 30% of score21·21
C
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocomels
no top category Recchiuti doesn’t also play in.
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cocomels · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocomels · Recchiuti