Codorníu vs Non · Bay Area shelf head-to-head
Codorníu and Non, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerNon is in more Bay Area grocersNon fields the deeper lineupNon sits further up the premium end
Codorníu
Non
11
brand power
26
2
products
10
1
categories
2
2
grocers
3
$16.09
avg price
$36.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Codorníu▭ Non
Distribution · 30% of score8·13
C
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Codorníu
no top category Non doesn’t also play in.
only Non
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Codorníu · 0
no exclusive doors — everywhere Codorníu is, Non is too.
only Non · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Codorníu · Non