Coffee Mate vs Nutpods · Bay Area shelf head-to-head
Coffee Mate and Nutpods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutpods is in more Bay Area grocersNutpods sits further up the premium end
Coffee Mate
Nutpods
52
brand power
50
29
products
29
1
categories
2
2
subcategories
2
12
grocers
14
25.8¢
price per fl oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coffee Mate▭ Nutpods
Distribution · 30% of score50·58
C
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coffee Mate
no top category Nutpods doesn’t also play in.
only Nutpods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coffee Mate · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coffee Mate · Nutpods
