Colgate vs Tom's Of Maine · Bay Area shelf head-to-head
Colgate and Tom's Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tom's Of Maine carries more Brand PowerTom's Of Maine is in more Bay Area grocersTom's Of Maine fields the deeper lineupColgate sits further up the premium end
Colgate
Tom's Of Maine
33
brand power
48
9
products
27
1
categories
4
1
subcategories
5
4
grocers
6
$2.57
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colgate▭ Tom's Of Maine
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colgate
no top category Tom's Of Maine doesn’t also play in.
only Tom's Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Colgate · 1
only Tom's Of Maine · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colgate · Tom's Of Maine
