Collettey's vs Fogliani · Bay Area shelf head-to-head
Collettey's and Fogliani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fogliani carries more Brand PowerFogliani is in more Bay Area grocers
Collettey's
Fogliani
9
brand power
19
2
products
4
1
categories
1
1
subcategories
2
1
grocers
7
$5.99
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Collettey's▭ Fogliani
Distribution · 30% of score4·29
C
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Collettey's
no top category Fogliani doesn’t also play in.
only Fogliani
no top category Collettey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Collettey's · 0
no exclusive doors — everywhere Collettey's is, Fogliani is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Collettey's · Fogliani