Comet Corn vs Bjorn Qorn · Bay Area shelf head-to-head
Comet Corn and Bjorn Qorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Comet Corn is in more Bay Area grocers
Comet Corn
Bjorn Qorn
26
brand power
25
7
products
9
1
categories
2
8
grocers
6
$1.92
price per oz
$2.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Comet Corn▭ Bjorn Qorn
Distribution · 30% of score33·25
B
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Comet Corn
no top category Bjorn Qorn doesn’t also play in.
only Bjorn Qorn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Comet Corn · 6
only Bjorn Qorn · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Comet Corn · Bjorn Qorn
