Coop's vs Sunday Night · Bay Area shelf head-to-head
Coop's and Sunday Night, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coop's carries more Brand PowerCoop's is in more Bay Area grocersCoop's fields the deeper lineup
Coop's
Sunday Night
32
brand power
24
20
products
4
1
categories
1
7
grocers
6
$1.43
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coop's▭ Sunday Night
Distribution · 30% of score29·25
C
S
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score81·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coop's
no top category Sunday Night doesn’t also play in.
only Sunday Night
no top category Coop's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunday Night · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coop's · Sunday Night