Core Hydration vs Loonen · Bay Area shelf head-to-head
Core Hydration and Loonen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loonen carries more Brand PowerLoonen is in more Bay Area grocers
Core Hydration
Loonen
12
brand power
25
4
products
2
2
categories
2
4
grocers
10
21.1¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Core Hydration▭ Loonen
Distribution · 30% of score17·42
C
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Core Hydration
only Loonen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Core Hydration · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Core Hydration · Loonen