Corn Nuts vs Fritos · Bay Area shelf head-to-head
Corn Nuts and Fritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fritos carries more Brand PowerFritos fields the deeper lineupFritos sits further up the premium end
Corn Nuts
Fritos
22
brand power
38
6
products
18
2
categories
2
2
subcategories
4
8
grocers
8
57.2¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Corn Nuts▭ Fritos
Distribution · 30% of score33·33
C
F
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Corn Nuts
only Fritos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Corn Nuts · 1
only Fritos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Corn Nuts · Fritos
