Country Time vs True Lemon · Bay Area shelf head-to-head
Country Time and True Lemon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Country Time is in more Bay Area grocers
Country Time
True Lemon
20
brand power
16
5
products
3
2
categories
1
5
grocers
2
$8.24
avg price
$6.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Country Time▭ True Lemon
Distribution · 30% of score21·8
C
T
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Country Time
only True Lemon
no top category Country Time doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Country Time · 4
only True Lemon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Country Time · True Lemon
