Cove vs Daytrip · Bay Area shelf head-to-head
Cove and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineupDaytrip sits further up the premium end
Cove
Daytrip
14
brand power
41
4
products
17
1
categories
3
2
grocers
11
18.0¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cove▭ Daytrip
Distribution · 30% of score8·46
C
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cove
no top category Daytrip doesn’t also play in.
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cove · Daytrip
