Cowgirl Creamery vs Don Froylan · Bay Area shelf head-to-head
Cowgirl Creamery and Don Froylan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupCowgirl Creamery sits further up the premium end
Cowgirl Creamery
Don Froylan
49
brand power
19
21
products
6
4
categories
1
4
subcategories
4
16
grocers
4
$2.61
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cowgirl Creamery▭ Don Froylan
Distribution · 30% of score67·17
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cowgirl Creamery
only Don Froylan
no top category Cowgirl Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cowgirl Creamery · Don Froylan