Cowgirl Creamery vs Istara · Bay Area shelf head-to-head
Cowgirl Creamery and Istara, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineup
Cowgirl Creamery
Istara
49
brand power
14
21
products
2
4
categories
1
16
grocers
2
$17.76
avg price
$32.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cowgirl Creamery▭ Istara
Distribution · 30% of score67·8
I
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cowgirl Creamery
only Istara
no top category Cowgirl Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cowgirl Creamery · Istara