Craftsman Coffee vs Cat & Cloud. · Bay Area shelf head-to-head
Craftsman Coffee and Cat & Cloud., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cat & Cloud. carries more Brand PowerCat & Cloud. is in more Bay Area grocersCat & Cloud. fields the deeper lineup
Craftsman Coffee
Cat & Cloud.
12
brand power
23
4
products
8
1
categories
2
1
subcategories
3
1
grocers
3
$1.97
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Craftsman Coffee▭ Cat & Cloud.
Distribution · 30% of score4·13
C
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Craftsman Coffee
no top category Cat & Cloud. doesn’t also play in.
only Cat & Cloud.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Craftsman Coffee · 0
no exclusive doors — everywhere Craftsman Coffee is, Cat & Cloud. is too.
only Cat & Cloud. · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Craftsman Coffee · Cat & Cloud.