Crazy Block Cheesecakes vs Cakes By Karl · Bay Area shelf head-to-head
Crazy Block Cheesecakes and Cakes By Karl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crazy Block Cheesecakes
no top category Cakes By Karl doesn’t also play in.
only Cakes By Karl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Crazy Block Cheesecakes is, Cakes By Karl is too.
no exclusive doors — everywhere Cakes By Karl is, Crazy Block Cheesecakes is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crazy Block Cheesecakes · Cakes By Karl
