Creative International vs Sweet Things · Bay Area shelf head-to-head
Creative International and Sweet Things, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative International carries more Brand PowerSweet Things is in more Bay Area grocersCreative International fields the deeper lineup
Creative International
Sweet Things
36
brand power
15
22
products
3
4
categories
2
9
subcategories
3
1
grocers
2
$21.50
avg price
$7.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creative International▭ Sweet Things
Distribution · 30% of score4·8
C
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Desserts6 vs 1 SKUs
C
1% of shelf
only Creative International
only Sweet Things
no top category Creative International doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Creative International · 1
only Sweet Things · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creative International · Sweet Things
