Crest vs Therabreath · Bay Area shelf head-to-head
Crest and Therabreath, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crest carries more Brand PowerCrest is in more Bay Area grocersCrest fields the deeper lineupTherabreath sits further up the premium end
Crest
Therabreath
34
brand power
15
13
products
3
2
categories
1
3
subcategories
1
4
grocers
2
80.2¢
price per fl oz
94.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crest▭ Therabreath
Distribution · 30% of score17·8
T
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crest
only Therabreath
no top category Crest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crest · 3
only Therabreath · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crest · Therabreath
