Crow & Moss vs Charles Chocolates · Bay Area shelf head-to-head
Crow & Moss and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Crow & Moss
Charles Chocolates
0
brand power
49
6
products
30
1
categories
2
1
subcategories
3
1
grocers
15
$9.89
avg price
$11.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crow & Moss▭ Charles Chocolates
Distribution · 30% of score4·63
C
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crow & Moss
no top category Charles Chocolates doesn’t also play in.
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crow & Moss · 0
no exclusive doors — everywhere Crow & Moss is, Charles Chocolates is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crow & Moss · Charles Chocolates