Crunchmaster vs Danieli · Bay Area shelf head-to-head
Crunchmaster and Danieli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineupCrunchmaster sits further up the premium end
Crunchmaster
Danieli
43
brand power
14
21
products
3
2
categories
1
15
grocers
4
$1.34
price per oz
89.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crunchmaster▭ Danieli
Distribution · 30% of score63·17
D
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crunchmaster
only Danieli
no top category Crunchmaster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crunchmaster · Danieli