Crunchmaster vs Livin' Spoonful · Bay Area shelf head-to-head
Crunchmaster and Livin' Spoonful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineupLivin' Spoonful sits further up the premium end
Crunchmaster
Livin' Spoonful
43
brand power
20
21
products
10
2
categories
1
15
grocers
2
$1.34
price per oz
$2.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crunchmaster▭ Livin' Spoonful
Distribution · 30% of score63·8
L
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crunchmaster
only Livin' Spoonful
no top category Crunchmaster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crunchmaster · Livin' Spoonful
