Crunchmaster vs Urban Oven · Bay Area shelf head-to-head
Crunchmaster and Urban Oven, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineupCrunchmaster sits further up the premium end
Crunchmaster
Urban Oven
43
brand power
17
21
products
5
2
categories
1
15
grocers
4
$1.34
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crunchmaster▭ Urban Oven
Distribution · 30% of score63·17
U
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crunchmaster
only Urban Oven
no top category Crunchmaster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crunchmaster · Urban Oven
