Crunchmaster vs Wellington · Bay Area shelf head-to-head
Crunchmaster and Wellington, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineup
Crunchmaster
Wellington
43
brand power
11
21
products
6
2
categories
1
15
grocers
4
$1.34
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crunchmaster▭ Wellington
Distribution · 30% of score63·17
W
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crunchmaster
only Wellington
no top category Crunchmaster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crunchmaster · Wellington