Crush vs Jarritos · Bay Area shelf head-to-head
Crush and Jarritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jarritos carries more Brand PowerCrush is in more Bay Area grocersJarritos fields the deeper lineupJarritos sits further up the premium end
Crush
Jarritos
21
brand power
27
7
products
12
1
categories
2
1
subcategories
4
9
grocers
8
10.0¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crush▭ Jarritos
Distribution · 30% of score38·33
C
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crush
no top category Jarritos doesn’t also play in.
only Jarritos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crush · 3
only Jarritos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crush · Jarritos