Crush vs Sunkist · Bay Area shelf head-to-head
Crush and Sunkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crush is in more Bay Area grocers
Crush
Sunkist
21
brand power
25
7
products
9
1
categories
2
9
grocers
8
10.0¢
price per fl oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crush▭ Sunkist
Distribution · 30% of score38·33
C
S
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crush
no top category Sunkist doesn’t also play in.
only Sunkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crush · 4
only Sunkist · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crush · Sunkist
