Crystal Deodorant vs Old Spice · Bay Area shelf head-to-head
Crystal Deodorant and Old Spice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Deodorant carries more Brand PowerOld Spice is in more Bay Area grocersCrystal Deodorant fields the deeper lineup
Crystal Deodorant
Old Spice
32
brand power
25
13
products
7
1
categories
2
3
grocers
4
$3.14
price per oz
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal Deodorant▭ Old Spice
Distribution · 30% of score13·17
O
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Deodorant
no top category Old Spice doesn’t also play in.
only Old Spice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal Deodorant · 1
only Old Spice · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal Deodorant · Old Spice
