Crystal Deodorant vs Schmidt Old Tyme · Bay Area shelf head-to-head
Crystal Deodorant and Schmidt Old Tyme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Deodorant carries more Brand PowerCrystal Deodorant is in more Bay Area grocersCrystal Deodorant fields the deeper lineupSchmidt Old Tyme sits further up the premium end
Crystal Deodorant
Schmidt Old Tyme
32
brand power
23
13
products
8
1
categories
2
3
grocers
2
$3.14
price per oz
$5.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal Deodorant▭ Schmidt Old Tyme
Distribution · 30% of score13·8
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Deodorant
no top category Schmidt Old Tyme doesn’t also play in.
only Schmidt Old Tyme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal Deodorant · 2
only Schmidt Old Tyme · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal Deodorant · Schmidt Old Tyme
