Crystal vs Secret Aardvark · Bay Area shelf head-to-head
Crystal and Secret Aardvark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal is in more Bay Area grocersSecret Aardvark sits further up the premium end
Crystal
Secret Aardvark
21
brand power
22
2
products
4
2
categories
2
2
subcategories
3
11
grocers
9
41.9¢
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal▭ Secret Aardvark
Distribution · 30% of score46·38
C
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal · 4
only Secret Aardvark · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal · Secret Aardvark