Crystal vs Tia Lupita · Bay Area shelf head-to-head
Crystal and Tia Lupita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tia Lupita carries more Brand PowerCrystal is in more Bay Area grocersTia Lupita sits further up the premium end
Crystal
Tia Lupita
21
brand power
27
2
products
4
2
categories
3
11
grocers
9
$3.96
avg price
$8.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal▭ Tia Lupita
Distribution · 30% of score46·38
C
T
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal · 4
only Tia Lupita · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal · Tia Lupita