Culture Pop Soda vs Daytrip · Bay Area shelf head-to-head
Culture Pop Soda and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip fields the deeper lineupDaytrip sits further up the premium end
Culture Pop Soda
Daytrip
31
brand power
41
14
products
17
1
categories
3
11
grocers
11
21.9¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Culture Pop Soda▭ Daytrip
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Culture Pop Soda
no top category Daytrip doesn’t also play in.
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Culture Pop Soda · 3
only Daytrip · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Culture Pop Soda · Daytrip
