Délice Glacé vs Busy Lizzy's · Bay Area shelf head-to-head
Délice Glacé and Busy Lizzy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busy Lizzy's carries more Brand PowerBusy Lizzy's is in more Bay Area grocersDélice Glacé sits further up the premium end
Délice Glacé
Busy Lizzy's
17
brand power
25
4
products
6
3
categories
3
3
subcategories
4
1
grocers
4
$16.28
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Délice Glacé▭ Busy Lizzy's
Distribution · 30% of score4·17
D
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Délice Glacé
only Busy Lizzy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Délice Glacé · 0
no exclusive doors — everywhere Délice Glacé is, Busy Lizzy's is too.
only Busy Lizzy's · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Délice Glacé · Busy Lizzy's