Daily's vs Hobb's · Bay Area shelf head-to-head
Daily's and Hobb's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hobb's carries more Brand PowerHobb's is in more Bay Area grocers
Daily's
Hobb's
2
brand power
19
3
products
4
1
categories
2
2
grocers
8
$18.46
avg price
$14.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daily's▭ Hobb's
Distribution · 30% of score8·33
D
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daily's
no top category Hobb's doesn’t also play in.
only Hobb's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daily's · 0
no exclusive doors — everywhere Daily's is, Hobb's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daily's · Hobb's