Dally vs Everydaze · Bay Area shelf head-to-head
Dally and Everydaze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dally
Everydaze
20
brand power
20
4
products
3
2
categories
1
1
grocers
1
$2.99
avg price
$2.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dally▭ Everydaze
Distribution · 30% of score4·4
D
E
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dally
only Everydaze
no top category Dally doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dally · 1
only Everydaze · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dally · Everydaze
