Lining them up…
Dancing Crow Vineyard and Santa Julia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Santa Julia doesn’t also play in.
no top category Dancing Crow Vineyard doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Dancing Crow Vineyard is, Santa Julia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dancing Crow Vineyard · Santa Julia
3 products in the catalog·2 products in the catalog
spans 1 category · 3 subcategories·spans 1 category · 2 subcategories
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on