Dandy Blend vs Organic India · Bay Area shelf head-to-head
Dandy Blend and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineupDandy Blend sits further up the premium end
Dandy Blend
Organic India
9
brand power
53
4
products
24
2
categories
1
2
subcategories
4
2
grocers
14
$26.83
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dandy Blend▭ Organic India
Distribution · 30% of score8·58
D
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dandy Blend
only Organic India
no top category Dandy Blend doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dandy Blend · 0
no exclusive doors — everywhere Dandy Blend is, Organic India is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dandy Blend · Organic India