Danieli vs Wasa · Bay Area shelf head-to-head
Danieli and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wasa carries more Brand PowerWasa is in more Bay Area grocersWasa fields the deeper lineupDanieli sits further up the premium end
Danieli
Wasa
14
brand power
39
3
products
10
1
categories
1
4
grocers
16
89.4¢
price per oz
60.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Danieli▭ Wasa
Distribution · 30% of score17·67
D
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Danieli
no top category Wasa doesn’t also play in.
only Wasa
no top category Danieli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Danieli · 0
no exclusive doors — everywhere Danieli is, Wasa is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Danieli · Wasa