Dare vs Jacob's · Bay Area shelf head-to-head
Dare and Jacob's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacob's carries more Brand PowerDare is in more Bay Area grocers
Dare
Jacob's
14
brand power
20
4
products
4
2
categories
2
6
grocers
4
$4.92
avg price
$3.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dare▭ Jacob's
Distribution · 30% of score25·17
D
J
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dare
only Jacob's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jacob's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dare · Jacob's