Dash vs Kingsford · Bay Area shelf head-to-head
Dash and Kingsford, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dash carries more Brand PowerDash is in more Bay Area grocersDash sits further up the premium end
Dash
Kingsford
27
brand power
15
5
products
4
3
categories
3
6
grocers
3
$5.82
avg price
$5.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dash▭ Kingsford
Distribution · 30% of score25·13
D
K
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dash
only Kingsford
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kingsford · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dash · Kingsford