Dashfire vs Fee Brothers · Bay Area shelf head-to-head
Dashfire and Fee Brothers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fee Brothers carries more Brand PowerFee Brothers is in more Bay Area grocersFee Brothers fields the deeper lineupFee Brothers sits further up the premium end
Dashfire
Fee Brothers
15
brand power
27
3
products
8
2
categories
3
1
grocers
2
$9.28
price per fl oz
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dashfire▭ Fee Brothers
Distribution · 30% of score4·8
D
F
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dashfire
only Fee Brothers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dashfire · 0
no exclusive doors — everywhere Dashfire is, Fee Brothers is too.
only Fee Brothers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dashfire · Fee Brothers