Date Better Snacks vs Mavis · Bay Area shelf head-to-head
Date Better Snacks and Mavis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Date Better Snacks carries more Brand PowerDate Better Snacks is in more Bay Area grocersDate Better Snacks fields the deeper lineup
Date Better Snacks
Mavis
25
brand power
12
5
products
2
2
categories
1
5
grocers
2
$3.45
price per fl oz
$3.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Date Better Snacks▭ Mavis
Distribution · 30% of score21·8
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Date Better Snacks
only Mavis
no top category Date Better Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Date Better Snacks · 4
only Mavis · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Date Better Snacks · Mavis
