Daytrip vs Clean Cause · Bay Area shelf head-to-head
Daytrip and Clean Cause, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clean Cause is in more Bay Area grocersClean Cause fields the deeper lineup
Daytrip
Clean Cause
41
brand power
39
17
products
26
3
categories
1
11
grocers
12
31.0¢
price per fl oz
25.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daytrip▭ Clean Cause
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daytrip
only Clean Cause
no top category Daytrip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daytrip · 2
only Clean Cause · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daytrip · Clean Cause
