Daytrip vs Culture Pop Soda · Bay Area shelf head-to-head
Daytrip and Culture Pop Soda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip fields the deeper lineupDaytrip sits further up the premium end
Daytrip
Culture Pop Soda
41
brand power
31
17
products
14
3
categories
1
11
grocers
11
31.0¢
price per fl oz
21.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daytrip▭ Culture Pop Soda
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daytrip
only Culture Pop Soda
no top category Daytrip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daytrip · 3
only Culture Pop Soda · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daytrip · Culture Pop Soda
