Daytrip vs Maté Party · Bay Area shelf head-to-head
Daytrip and Maté Party, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineupMaté Party sits further up the premium end
Daytrip
Maté Party
41
brand power
22
17
products
8
3
categories
1
11
grocers
5
31.0¢
price per fl oz
41.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daytrip▭ Maté Party
Distribution · 30% of score46·21
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daytrip
only Maté Party
no top category Daytrip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daytrip · Maté Party
