Daytrip vs Tama Tea · Bay Area shelf head-to-head
Daytrip and Tama Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineupTama Tea sits further up the premium end
Daytrip
Tama Tea
41
brand power
15
17
products
5
3
categories
1
11
grocers
2
31.0¢
price per fl oz
33.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daytrip▭ Tama Tea
Distribution · 30% of score46·8
T
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daytrip
only Tama Tea
no top category Daytrip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daytrip · Tama Tea
