De La Calle Tepache vs Oomee · Bay Area shelf head-to-head
De La Calle Tepache and Oomee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De La Calle Tepache carries more Brand PowerDe La Calle Tepache is in more Bay Area grocersOomee fields the deeper lineupOomee sits further up the premium end
De La Calle Tepache
Oomee
35
brand power
27
7
products
14
2
categories
2
10
grocers
2
28.9¢
price per fl oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De La Calle Tepache▭ Oomee
Distribution · 30% of score42·8
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De La Calle Tepache
only Oomee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De La Calle Tepache · 8
only Oomee · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: De La Calle Tepache · Oomee