De Nigris 1889 vs Giuseppe Giusti · Bay Area shelf head-to-head
De Nigris 1889 and Giuseppe Giusti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Nigris 1889
no top category Giuseppe Giusti doesn’t also play in.
only Giuseppe Giusti
no top category De Nigris 1889 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Nigris 1889 · Giuseppe Giusti
