Decoy vs Toad Hollow · Bay Area shelf head-to-head
Decoy and Toad Hollow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Decoy
Toad Hollow
13
brand power
11
3
products
2
1
categories
1
2
subcategories
1
2
grocers
2
$21.99
avg price
$16.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Decoy▭ Toad Hollow
Distribution · 30% of score8·8
D
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Decoy
no top category Toad Hollow doesn’t also play in.
only Toad Hollow
no top category Decoy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Decoy · 1
only Toad Hollow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Decoy · Toad Hollow