Desert Pepper Trading Co. vs Mateo's · Bay Area shelf head-to-head
Desert Pepper Trading Co. and Mateo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mateo's is in more Bay Area grocersDesert Pepper Trading Co. fields the deeper lineupDesert Pepper Trading Co. sits further up the premium end
Desert Pepper Trading Co.
Mateo's
33
brand power
30
13
products
9
2
categories
1
3
subcategories
1
7
grocers
8
45.7¢
price per oz
49.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Pepper Trading Co.▭ Mateo's
Distribution · 30% of score29·33
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Pepper Trading Co.
only Mateo's
no top category Desert Pepper Trading Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Desert Pepper Trading Co. · 2
only Mateo's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Pepper Trading Co. · Mateo's
