Desert Pepper Trading Co. vs Patricia Quintana · Bay Area shelf head-to-head
Desert Pepper Trading Co. and Patricia Quintana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Pepper Trading Co. carries more Brand PowerDesert Pepper Trading Co. is in more Bay Area grocersDesert Pepper Trading Co. fields the deeper lineup
Desert Pepper Trading Co.
Patricia Quintana
33
brand power
11
13
products
3
2
categories
1
3
subcategories
1
7
grocers
1
$6.06
avg price
$14.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Pepper Trading Co.▭ Patricia Quintana
Distribution · 30% of score29·4
P
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Pepper Trading Co.
only Patricia Quintana
no top category Desert Pepper Trading Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Desert Pepper Trading Co. · 6
only Patricia Quintana · 0
no exclusive doors — everywhere Patricia Quintana is, Desert Pepper Trading Co. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Pepper Trading Co. · Patricia Quintana